The golf superstar unveiled this week the creation of a lifestyle brand called Sun Day Red, launched as a full partnership with TaylorMade Golf Company – after the end of his 27-year relationship with Nike (https://lnkd.in/ean4ssMB). Woods will tee off in the Genesis Invitational on Thursday wearing the “Sun Day Red” brand, named after his traditional choice of colors for the final round of tournaments. The logo, a tiger emblem, is made up of 15 stripes, the number of majors he has won.

Client: Sun Day Red

Production Company: SLASH
Director: Travis Hanour
Managing Director: Tanya Cohen
Producer: Adam Kaiser
DP: Pete Konczal
Production Designer: JT Camp
Stylist: Angelique Salzmann

Agency: AKQA
Producer: Alec Carrier
GCD: John Gordon

CD: Hunter Patrick

Sr CW: Miya Chuyk

Client Director: Patrick Gregory & Jon Freshwater

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Tiger Woods Unveils New Chapter in Golf Career With Launch of Lifestyle Brand Sun Day Red