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SLASH creates Guinness World Record with their new Lay’s Commercial

Check it out HERE.

Lay’s tasked us to generate as much electricity from a simple potato as possible, to power a recording studio and capture Grammy nominated pop sensation Anitta perform one of her hit-songs. Several months of experimentation, 8,580 Lay’s potatoes, the dedication of the ZyynLabs & Slash team, plus one-homemade potato gantry hoist, a successful collection of 11.43 Watts of electricity, gave us enough to charge the equipment. To certify the legitimacy of our experiment, Guinness World Records officially declared a World Record had officially been set: Highest Wattage From A Potato Battery. All via the Power of Potatoes.

Lay’s – Client

Anitta – Talent

Production Company – SLASH

Chris Cottam – Director Zachary Umperovitch – Technical Director Tanya Cohen – Managing Director Caitlin Cohen – Producer Chris Pluchar – Line Producer Jason Slaughter – 1st AD Kyle Shea – 2nd AD Marcos Durian – Director of Photography Ted J. Engres – Camera Operator Lauren Yvonne Arthur – 1st Camera Assistant Carson Giles – Production Designer Brian K Mayfield – Art Director Shannon Marie Pollak – Assistant Art Director Brian Bernard Murnane – Set Dresser Joseph Robert Altamuro – Set Dresser Gracie Joo – Set Dresser Juan Jimenez – Set Dresser Steve Campos – Set Dresser Jeremy R Field – Set Dresser Leah Kilpatrick – Set Dresser Andrea Alvarado-Sierra – Set Dresser Otto Brady – Set Dresser Garth Elson – Set Dresser Conor Soules – Gaffer Zachary Trout – Key Grip Andrew C Soltay – Swing Gang Chapin Edward Long – Sound Mixer Gennadi Balitski – VTR Adrien DeFontaine – Audio Engineer Chris Torres Bui – Production Assistant Austin Welsh – Production Assistant Michael Elliot Mell – Production Assistant Paolo Warren Camon – Production Assistant Karthik Prasad – Production Assistant

POST Editor: David Rubin (Cutters)

Audio Mix: Peter Erazmus (Another Country)

Color: Marc Wellington, Eric Maurer (Flavor)

Finish: Ryan Esboldt (Flavor) AGENCY – Highdive Adam Battista – Agency Producer

Pat Burke – Executive Creative Director Chad Bourde, Mark Gross – CCO

Casey Stern – Creative Director, Copy Writer Jorge Pomareda – Creative Director, AD Kelley Beaman – PBM Producer, Agency Business Affairs Natalie Kush – Account Director Steven Armstead – Agency Business Affairs