Watch the reveal HERE: Reveal | 2026 Nissan Armada NISMO

We’re thrilled to help launch the first-ever 2026 Nissan Armada NISMO — the newest addition to Nissan’s NISMO lineup.

Our clients on the Nissan product comms team brought us a bold vision: connect the Armada NISMO to its motorsports heritage using projection-mapped historical footage, then unleash it with a racetrack as its backdrop. 

Co-directors Dave Hedeman and Steve Rice — with a combined 35 years agency-side and hundreds of Nissan campaigns between them — ran with the idea, crafting a dynamic reveal film that brought the story to life.

Shooting a top-secret reveal is always a high-stakes challenge: no public leaks, no backup hero car — but our nimble, creative team thrives under pressure.

Executive Producer Tanya Cohen led the effort for this series of films, managing every detail of the production. We produced seven assets – including a teaser short – for Nissan’s communications ecosystem.

If you’re an automotive marketer or comms pro, let’s talk about your next big idea. From walkarounds to reveals and commercial campaigns, we’ve got the talent, expertise and resources to handle whatever you throw our way.