Filmmaking is storytelling without boundaries. During the process, everything can be fixed, manipulated, extended, told in a different way, VFX added, talent takes repeated, edits revised. The options are endless. But live is a whole other story. Which is why this KIA spot is so incredible! 1 take. 17 cameras. Zero room for error. You have one chance to nail it. And Darrin Prescott not only pulled it off, but took it to the next level.

Watch HERE.