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Slash x Travis Hanour

Slash – fired up to be collaborating with All-Star filmmaker Travis Hanour – big things ahead! Watch the reel here

People Mag : Lays x Anitta

Brazilian superstar, Anitta, tells PEOPLE about the campaign, receiving her first-ever Grammy nomination for Best New Artist and everything she’s doing to prepare for the ceremony. Read it here.

SLASH creates Guinness World Record with their new Lay’s Commercial

Check it out HERE. Lay’s tasked us to generate as much electricity from a simple potato as possible, to power a recording studio and capture Grammy nominated pop sensation Anitta perform one of her hit-songs. Several months of experimentation, 8,580 Lay’s potatoes, the dedication of the ZyynLabs & Slash team, plus one-homemade potato gantry hoist,